LEGER, Paul; LÓPEZ, Manuela; HIDALGO-ALCÁZAR, Carmen; FUKUDA, Hiroaki. An Open Agent-Based Model to Simulate the Effect of WOM Marketing Campaigns. EAI Endorsed Transactions on Smart Cities, [S. l.], v. 1, n. 4, p. e3, 2016. DOI: 10.4108/eai.3-12-2015.2262533. Disponível em: https://publications.eai.eu/index.php/sc/article/view/1171. Acesso em: 8 mar. 2026.