Rao, M. M., & Shrivastava, V. K. (2023). Predicting Probable Product Swaps in Customer Behaviour: An In-depth Analysis of Forecasting Techniques, Factors Influencing Decisions, and Implications for Business Strategies. EAI Endorsed Transactions on Scalable Information Systems, 10(6). https://doi.org/10.4108/eetsis.4049