RAO, Mohit M; SHRIVASTAVA, Virendra Kumar`. Predicting Probable Product Swaps in Customer Behaviour: An In-depth Analysis of Forecasting Techniques, Factors Influencing Decisions, and Implications for Business Strategies. EAI Endorsed Transactions on Scalable Information Systems, [S. l.], v. 10, n. 6, 2023. DOI: 10.4108/eetsis.4049. Disponível em: https://publications.eai.eu/index.php/sis/article/view/4049. Acesso em: 2 jan. 2026.