Rao, M.M. and Shrivastava, V.K. (2023) “Predicting Probable Product Swaps in Customer Behaviour: An In-depth Analysis of Forecasting Techniques, Factors Influencing Decisions, and Implications for Business Strategies”, EAI Endorsed Transactions on Scalable Information Systems, 10(6). doi:10.4108/eetsis.4049.