Rao MM, Shrivastava VK. Predicting Probable Product Swaps in Customer Behaviour: An In-depth Analysis of Forecasting Techniques, Factors Influencing Decisions, and Implications for Business Strategies. EAI Endorsed Scal Inf Syst [Internet]. 2023 Oct. 3 [cited 2024 Nov. 23];10(6). Available from: https://publications.eai.eu/index.php/sis/article/view/4049