NGUYEN, Phuoc H. Consumer Responses to AI Assistance across the Purchase Journey: A Cognitive – Affective Perspective. EAI Endorsed Transactions on Tourism, Technology and Intelligence, [S. l.], v. 2, n. 4, 2026. DOI: 10.4108/eettti.11588. Disponível em: https://publications.eai.eu/index.php/ttti/article/view/11588. Acesso em: 24 feb. 2026.