https://publications.eai.eu/index.php/ttti <p>The <strong>EAI Endorsed Transactions on Tourism, Technology and Intelligence</strong> (TTI) is an interdisciplinary scholarly refereed research journal that aims to promote the theory and practice of tourism by linking tourism, technology, and intelligence disciplines. It addresses the issues involved in intelligent planning, development, and implementation of technological capabilities to shape and accomplish tourism's strategic and operational objectives. It encourages theoretical and practical, policy and empirical contributions in tourism, technology, and intelligence across social science, economy, education, and engineering. It welcomes new theories, techniques, concepts, algorithms, prototypes, and applications impacting the hospitality and tourism sectors.</p> <p><strong>This journal is founded, co-organised, and managed by Duy Tan University, Vietnam. It is an official refereed publication of Duy Tan University and the publishing services is provided by EAI</strong></p> European Alliance for Innovation (EAI) en-US EAI Endorsed Transactions on Tourism, Technology and Intelligence <p>This is an open access article distributed under the terms of the <a href="https://creativecommons.org/licenses/by-nc-sa/4.0/">CC BY-NC-SA 4.0</a>, which permits copying, redistributing, remixing, transformation, and building upon the material in any medium so long as the original work is properly cited.</p> https://publications.eai.eu/index.php/ttti/article/view/6053 <p class="ICST-abstracttext"><span lang="EN-GB">UNESCO is dedicated to identifying, protecting, and preserving global heritage. The designation of a site as a World Heritage Site, recognized as a prestigious brand, significantly enhances its appeal, drawing an increasing number of visitors to these locations. The study sought to determine visitors' perceptions and attitudes of World Heritage emblem, in sync with UNESCO's overall objectives. Concentrating on Hoi An, Vietnam, as a case study, unstructured interviews were conducted with over 30 travelers. The interview sampling was non-probability, using the snowball sampling method to examine awareness amongst visitors’ awareness of the Hoi An WHS emblem and designation, with the goal of providing essential insights for both locals and tourists to help preserve the genuine spirit endorsed by UNESCO regulations. The findings revealed that visitors' impressions were more aligned with the World Heritage Site (WHS) designation than with the emblem itself. Only a small percentage of visitors were aware of Hoi An’s WHS status before their visit and were able to recognize the logo and its association with UNESCO. The concept of a World Heritage site evoked numerous positive product attributes, such as "night, street, friendly people," and some negative associations, such as "river, garbage. crowded". This research idea offers valuable insights for professionals and policymakers in their future applications. </span></p> Phuong Bui Copyright (c) 2024 Phuong Bui https://creativecommons.org/licenses/by-nc-sa/4.0 2024-07-25 2024-07-25 1 https://publications.eai.eu/index.php/ttti/article/view/6064 <p class="ICST-abstracttext"><span lang="EN-GB">Danang, a famous coastal city in Vietnam, is considered a global, attractive destination and a relatively safe place, with an annually increasing number of tourists. However, there has been a lack of leisure activities at night for visitors, which limits the city from exploiting its full potential to the degree it could. Policymakers have launched the 3-stages of Night-time economy (3-s NTE) development in 2021-2025 to stimulate tourism in Da Nang in the post pandemic period. Research introduced numerous features to assure the Danang 3-s NTE's smooth functioning from policymakers’ perspectives and to understand citizens' viewpoints on how it affects their daily lives. This study applied an inductive qualitative research method through interviews, sentiment analysis, and text data analysis to understand policymakers’ and citizens' positive and negative viewpoints to provide feedback on ensuring the NTE’s smooth operation. Twelve experts and twelve citizens were invited to the discussion and answered several questions related to Night-time economy elements oriented by city leaders. The data gathered were examined and deeply analyzed to explore interviewees’ reactions to the Night-time economy operation. In a post-pandemic world, issues related to fragility, sensitivity, and responsibility are interesting to Danang policymakers and citizens. The study outcomes explore the Da Nang government and citizens in relation to "landscapes" and "security," followed by the themes "development capability", "efficiency", "infrastructure" and "attractiveness". The results will contribute to managerial and practical implications for city leaders in considering how effective the Night-time economy is during the first phase of the operation process.</span></p><p class="ICST-abstracttext"><span lang="EN-GB"> </span></p> Luan Bui-Kim Phuong Bui Copyright (c) 2024 Bui-Kim Luan, Phuong Bui https://creativecommons.org/licenses/by-nc-sa/4.0 2024-07-25 2024-07-25 1