Market-Based Analysis: Apriori approach to analyze purchase patterns

Bharadhwaj Reddy Lekireddy; Naga Sai Ram Reddybathina; G Michael; Sachi Nandan Mohanty

doi:10.4108/eetsis.3355

Authors

Bharadhwaj Reddy Lekireddy Vellore Institute of Technology University
Naga Sai Ram Reddybathina Vellore Institute of Technology University
G Michael Saveetha University
Sachi Nandan Mohanty Vellore Institute of Technology University

DOI:

https://doi.org/10.4108/eetsis.3355

Keywords:

Data Mining, Apriori Algorithm

Abstract

In this paper, a data mining approach has been developed to analyze customer behavioral patterns and to get a further idea of the scale of the products purchased. Using the approach we found the best and least performing products, the average number of the products that the customer is interested in buying, And using the apriori algorithm we can generate the frequent items which can be bought together which will help us in suggesting products for the customer to buy. Each pattern is supported by the support and confidence generated using the apriori algorithm.

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