Informational Interventions in Environmental Behavior of Rural Residents: Example of Waste Separation and Water Quality Enhancement


  • Jianming Cai School of Management Fudan University, Shanghai 200433, China
  • Hong Ling School of Management Fudan University, Shanghai 200433, China
  • Chao Yang Ningbo Polytechnic, Ningbo 315800, Zhejiang, China
  • Jianfeng Gu Chinatsing Ecological Environment (Ningbo) Co., Ltd, Ningbo 315020, Zhejiang, China



rural, habitat, informatization, waste classification, water quality improvement


INTRODUCTION: The ongoing progress in China's rural revitalization and precision poverty alleviation has led to the gradual implementation of environmental improvement initiatives for rural residents. As a result, rural residents' environmental behavior is now being influenced by informatization interventions. With the deepening of these interventions, various environmental behaviors have emerged. Therefore, it is crucial to study the impact of informatization interventions on rural residents' ecological behavior, focusing specifically on garbage classification and water quality enhancement.

OBJECTIVES: To improve the level of China's rural habitat improvement, to improve the mechanism of informatization intervention in the environmental behavior of rural residents; to solve the problem of garbage classification and water quality improvement in the environment of rural residents under the background of informatization intervention, and to improve the level of modernization of China's agriculture and rural areas.

METHODS: First, using the theory of informatization intervention to establish a model of informatization intervention in the environmental behavior of rural residents; secondly, using the questionnaire method to investigate and analyze the ecological behavior of rural residents under the background of informatization intervention in the case townships; finally, using the model to analyze the results of the survey and establish the relevant principles of environmental improvement under the background of informatization intervention.

RESULTS:  Under the background of informatization intervention, there is a significant improvement in the environmental behavior of rural residents, and the efficiency of garbage classification is significantly improved compared with the traditional model; the application of informatization intervention has dramatically improved the efficiency of environmental remediation in the case townships, and the informatization intervention can also play a significant role in the improvement of water quality.

CONCLUSION: In the continuous process of rural revitalization and precise poverty alleviation work, to strengthen the informatization intervention of rural residents' environment and comprehensively improve the quality level of rural habitat environment, it is crucial to carry out from various aspects and construct informatization.


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How to Cite

Cai J, Ling H, Yang C, Gu J. Informational Interventions in Environmental Behavior of Rural Residents: Example of Waste Separation and Water Quality Enhancement. EAI Endorsed Trans Energy Web [Internet]. 2023 Nov. 22 [cited 2024 Jun. 15];10. Available from: