A Churn Prediction System for Telecommunication Company Using Random Forest and Convolution Neural Network Algorithms

Sulaiman Olaniyi Abdulsalam; Jumoke Falilat Ajao; Bukola Fatimah Balogun; Micheal Olaolu Arowolo

doi:10.4108/eetmca.v6i21.2181

Authors

Sulaiman Olaniyi Abdulsalam Kwara State University
Jumoke Falilat Ajao Kwara State University
Bukola Fatimah Balogun Kwara State University
Micheal Olaolu Arowolo Landmark University

DOI:

https://doi.org/10.4108/eetmca.v6i21.2181

Keywords:

Telecoms, Churn, Relief-F, CNN, Random Forest

Abstract

INTRODUCTION: Customer churn is a severe problem of migrating from one service provider to another. Due to the direct influence on the company's sales, companies are attempting to promote strategies to identify the churn of prospective consumers. Hence it is necessary to examine issues that influence customer churn to yield effective solutions to minimize churn.

OBJECTIVES: The major purpose of this work is to create a model of churn prediction that assists telecom operatives to envisage clients that are more probably to be prone to churn.

METHODS: The experimental strategy for this study leverages the machine learning techniques on the telecom churn dataset, employing an improved Relief-F feature selection algorithm to extract related features from the enormous dataset.

RESULTS: The result demonstrates that CNN has a high prediction capability of 94 percent compared to the 91 percent Random Forest classifier.

CONCLUSION: The results are of enormous relevance to the telecommunication business in improving churners and loyal clients.

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References

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