Vol. 2 No. 1 (2026): EAI Endorsed Transactions on Smart Business and Innovation

Research Articles

• Why Do Zillennials Trust Own-Label Brands? The Role of Retailer Image in Activating Own-Label Brand Purchase Intention  through the S-O-R Model

  Tran Le Le, Hoang Anh Thu Mai, Thi Le Khanh Mai, Tan Luc Luong, Nguyen Tram Anh Le, Thi Kim Tuyen Dinh, Thi Ngoc Diep Nguyen

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• The Role of Emotional Intelligence in the Work Environment

  Renáta Bašová, Annika Unbereitová, Barbora Pánková

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